IBS Inc.

Style Guide

Our Logo

Our logo is the foundation of our brand and represents our professional, bold, and innovative identity. 

Each logo has a digital and print form. All logos must always be used in their approved form and never altered.

DIGITAL LOGO VARIATIONS

Primary Logo

The primary use logo is the main visual representation of our brand. It should be used prominently on all marketing materials, including on our website and social media. 

The primary logo must always be used in its approved form and never altered. For digital use, the primary logo can only be used in bright blue (#0247FE) or white color variations.

DIGITAL LOGO VARIATIONS

Secondary Logo

The secondary logo must always be used in its approved form and never altered. For digital use, the primary logo can only be used in bright blue (#0247FE) or white color variations.

DIGITAL Logo Variations

Stacked Logo

The stacked logo is a secondary version of the logo. It is used in situations where space is limited, and a more compact version of the logo is required. 

The stacked logo must always be used in its approved form and never altered. For digital use, the stacked logo can only be used in bright blue (#0247FE) or white color variations.

Logo Variations

Lettermark Logo

The lettermark logo is a typographic version of our brand logo. It uses the company’s initials as the main design element. It is a versatile option that can be used in various contexts, such as on social media, merchandise, and packaging.

The lettermark logo must always be used in its approved form and never altered. For digital use, the lettermark logo can only be used in bright blue (#0247FE) or white color variations.

Logo Variations

Emblem Logo

The emblem logo is our brand symbol. Its shape resembles the molecular-like structure of DNA, reflecting our human-centric approach to medical technology. The emblem is the simplest form of the logo and should be used in situations where style is prioritized or brand recognition has already been established, such as when paired with the primary logo or in merchandise and packaging.

The emblem logo must always be used in its approved form and never altered. For digital use, the emblem logo can only be used in bright blue (#0247FE) or white color variations.

PRINT LOGO VARIATIONS

Primary Logo

The primary use logo is the main visual representation of our brand. It should be used prominently on all marketing materials, including on our website and social media. 

The primary logo must always be used in its approved form and never altered. For digital use, the primary logo can only be used in midnight blue (#191170) or white color variations.

PRINT LOGO VARIATIONS

Secondary Logo

The secondary logo must always be used in its approved form and never altered. For digital use, the primary logo can only be used in midnight blue (#191170) or white color variations.

DIGITAL Logo Variations

Stacked Logo

The stacked logo is a secondary version of the logo. It is used in situations where space is limited, and a more compact version of the logo is required. 

The stacked logo must always be used in its approved form and never altered. For digital use, the stacked logo can only be used in midnight blue (#191170) or white color variations.

Logo Variations

Lettermark Logos

The lettermark logo is a typographic version of our brand logo. It uses the company’s initials as the main design element. It is a versatile option that can be used in various contexts, such as on social media, merchandise, and packaging.

The lettermark logo must always be used in its approved form and never altered. For digital use, the lettermark logo can only be used in midnight blue (#191170) or white color variations.

Logo Variations

Emblem Logo

The emblem logo is our brand symbol. Its shape resembles the molecular-like structure of DNA, reflecting our human-centric approach to medical technology. The emblem is the simplest form of the logo and should be used in situations where style is prioritized or brand recognition has already been established, such as when paired with the primary logo or in merchandise and packaging.

The emblem logo must always be used in its approved form and never altered. For digital use, the emblem logo can only be used in midnight blue (#191170) or white color variations.

Logo USAGE

Minimum Size

The primary logo should appear no less than 150 pixels in width to ensure legibility on all applications. 

Clear Space

Always position the Intelligent Bio Solutions logo for maximum impact and give it plenty of room to breathe. 

The minimum clear space around the entire logo must be at least 20% of its width. No other elements should intrude into this area.

Logo USAGE

Non-Permissible Use

The Intelligent Bio Solutions logo is not to be altered in any way. These examples outline incorrect use of the logo; however, they do not include all instances of misuse.

 

  1. Do not change the color of the logo.
  2. Do not stretch or distort the logo.
  3. Do not place the logo on a background color other than the primary colors.
  4. Do not change the typeface of the logo.
  5. Do not make the logo transparent.
  6. Do not add any kind of shadow to the logo.

Logo USAGE

Co-Branding

When using our logo in conjunction with other logos, it is important to ensure that there is adequate space between them.

The logos should be separated by white space to the value of 2x. All logos should be of a similar size when displayed alongside partner organizations. It is important to adhere to the minimum size and space specifications detailed in this guide.

COLOR

Primary Digital Color Palette

The primary digital colors for the Intelligent Bio Solutions brand are those found within the logo. The bright blue and pure white embody the brand identity’s clean aesthetic and innovative nature.

All Intelligent Bio Solutions brand colors are to be used exactly as represented in this brand manual. Shades or tones of these colors are not permitted for use.

Screen/online projects use RGB or HEX codes.

HEX: #0247FE

RGB: 2, 71, 254

Bright Blue

HEX: #FFFFFF

RGB: 255, 255, 255

Pure White

COLOR

Secondary Digital Color Palette

The secondary colors merge medical with tech, specifically shades that represent innovation, integrity, and intelligence. Shades or tones of these colors are not permitted for use. Secondary colors may be used as highlight or accent colors in presentations, graphs, digital advertising, social media, and the website.

HEX: #191170

RGB: 25, 17, 112

Midnight Blue

HEX: #6f77e3

RGB: 111, 119, 227

Moody Blue

HEX: #ededed

RGB: 237, 237, 237

Carrara Grey

HEX: #53d2db

RGB: 83, 210, 219

Viking Blue

COLOR

Primary Print Color Palette

The primary print colors for the Intelligent Bio Solutions brand are those found within the logo. 

All Intelligent Bio Solutions brand colors are to be used exactly as represented in this brand manual. Shades or tones of these colors are not permitted for use.

Print-based projects use PMS codes.

PMS: 2755 PC

Midnight Blue

HEX: #FFFFFF

RGB: 255, 255, 255

Pure White

COLOR

Secondary Digital Color Palette

The secondary colors merge medical with tech, specifically shades that represent innovation, integrity, and intelligence. Shades or tones of these colors are not permitted for use. Secondary colors may be used as highlight or accent colors on print marketing material, business stationery and other printed collateral.

PMS: 299 C

Light Blue

PMS: 272 C

Moody Blue

PMS: Cool Grey 1C

Carrara Grey

PMS: 272 C

Viking Blue

TYPOGRAPHY

Montserrat

Montserrat is the typeface used in the Intelligent Bio Solutions logo. It is a sans-serif typeface that is even and geometric in design. 

Aa

Montserrat Light

Montserrat Bold

Aa  Bb  Cc  Dd  Ee  Ff  Gg Hh  Ii  Jj  Kk  Ll  Mm  Nn Oo  Pp  Qq  Rr  Ss  Tt  Uu Vv  Ww  Xx  Yy  Zz

1 2 3 4 5 6 7 8 9 0

TYPOGRAPHY

Applying Monsterrat

Title

Monsterrat Semi Bold  |  Sentence Case  |  80pt

CHAPTER HEADING

Montserrat Light  |  All Caps  |  200pt Tracking  |  32pt

Heading

Montserrat Semi Bold  |  Sentence Case  |  48pt

Body Text

Montserrat Light  |  Sentence Case  |  24pt

secondary typeface

Arial

When Montserrat cannot be used, such as when sending emails, it should be substituted with Arial.

Aa

Arial

Arial Bold

Aa  Bb  Cc  Dd  Ee  Ff  Gg Hh  Ii  Jj  Kk  Ll  Mm  Nn Oo  Pp  Qq  Rr  Ss  Tt  Uu Vv  Ww  Xx  Yy  Zz

1 2 3 4 5 6 7 8 9 0

Visual language

Graphical Angles

The primary graphical angle for Intelligent Bio Solutions is 45°. This is taken from the wedge cut in to the ‘I’ and ‘B’ on the logo.

Every time graphical angles are used, they should be led by the 45° angle, with additional angles surrounding.

Visual language

Mono Graphical Angles

The angles can be used in a mono version with a drop shadow. These are to be used as linking elements so that the brand flows but its not overpowering on all pages.

Drop shadow is only to be applied to the mono version of the graphical angles.

VISUAL LANGUAGE

Supporting Shapes

Studies in visual communication have shown that certain shapes carry specific associations in the human mind, making them effective tools for reinforcing a brand’s intended message to its target audience.

The Intelligent Bio Solutions brand shapes consist of hexagons, circles, and crosses. Their regularity suggests organization, efficiency, and structure. Circles and hexagons are mirrored within our living DNA molecules.

Visual language

Supporting Wave

The wave graphic is intended to add visual appeal across print and digital platforms. The wave’s shape is reminiscent of the human body, symbolizing Intelligent Bio Solutions’ human-focused mission and purpose.

VISUAL LANGUAGE

Imagery

Ideally, all imagery is to be shot and owned by Intelligent Bio Solutions. Color grading is to be applied to images, adding the corporate colors to shade and highlight.

Stock imagery should be carefully chosen to align with the topic at hand.

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