Style Guide
Our Logo
Our logo is the foundation of our brand and represents our professional, bold, and innovative identity.
Each logo has a digital and print form. All logos must always be used in their approved form and never altered.
DIGITAL LOGO VARIATIONS
Primary Logo
The primary use logo is the main visual representation of our brand. It should be used prominently on all marketing materials, including on our website and social media.
The primary logo must always be used in its approved form and never altered. For digital use, the primary logo can only be used in bright blue (#0247FE) or white color variations.
DIGITAL Logo Variations
Emblem Logo
The emblem logo is our brand symbol. Its shape resembles the molecular-like structure of DNA, reflecting our human-centric approach to medical technology.
The emblem is the simplest form of the logo. It should be used when the primary logo is too large for the application. The emblem logo can also be used in situations where style is prioritized or brand recognition has already been established, such as when paired with the primary logo or company name on social media.
The emblem logo must always be used in its approved form and never altered. For digital use, it can only be used in bright blue (#0247FE) or white color variations.
The emblem logo in its digital form is also the Intelligent Bio Solutions favicon.
PRINT LOGO VARIATIONS
Primary Logo
The primary use logo is the main visual representation of our brand. It should be used prominently on all marketing materials, including on our website and social media.
The primary logo must always be used in its approved form and never altered. For print use, the primary logo can only be used in midnight blue (#191170) or white color variations.
PRINT Logo Variations
Emblem Logo
The emblem logo is our brand symbol. Its shape resembles the molecular-like structure of DNA, reflecting our human-centric approach to medical technology.
The emblem is the simplest form of the logo. It should be used when the primary logo is too large for the application. The emblem logo can also be used in situations where style is prioritized or brand recognition has already been established, such as when paired with the primary logo or company name on merchandise and packaging.
The emblem logo must always be used in its approved form and never altered. For print use, the emblem logo can only be used in midnight blue (#191170) or white color variations.
Logo USAGE
Minimum Size
The primary logo should appear no less than 200 pixels in width to ensure legibility on all applications.
Clear Space
To maintain visual integrity, ensure a minimum clear space around the logo. The required clear space is “x,” where “x” equals the size of the molecule in the logo.
This space must be kept free of any other elements, ensuring the logo’s prominence and readability in all applications.
Logo USAGE
Non-Permissible Use
The Intelligent Bio Solutions logo is not to be altered in any way. These examples outline incorrect use of the logo; however, they do not include all instances of misuse.
- Do not change the color of the logo.
- Do not stretch or distort the logo.
- Do not place the logo on a background color other than the primary colors.
- Do not change the typeface of the logo.
- Do not make the logo transparent.
- Do not add any kind of shadow to the logo.
Logo USAGE
Co-Branding
When using our logo in conjunction with other logos, it is important to ensure that there is adequate space between them.
The logos should be separated by white space to the value of 2x. All logos should be of a similar size when displayed alongside partner organizations. It is important to adhere to the minimum size and space specifications detailed in this guide.
COLOR
Primary Digital Color Palette
The primary digital colors for the Intelligent Bio Solutions brand are those found within the logo. The bright blue and pure white embody the brand identity’s clean aesthetic and innovative nature.
All Intelligent Bio Solutions brand colors are to be used exactly as represented in this brand manual. Shades or tones of these colors are not permitted for use.
Screen/online projects use RGB or HEX codes.
HEX: #0247FE
RGB: 2, 71, 254
Bright Blue
HEX: #FFFFFF
RGB: 255, 255, 255
Pure White
COLOR
Secondary Digital Color Palette
The secondary colors merge medical with tech, specifically shades that represent innovation, integrity, and intelligence. Shades or tones of these colors are not permitted for use. Secondary colors may be used as highlight or accent colors in presentations, graphs, digital advertising, social media, and the website.
HEX: #191170
RGB: 25, 17, 112
Midnight Blue
HEX: #6f77e3
RGB: 111, 119, 227
Moody Blue
HEX: #ededed
RGB: 237, 237, 237
Carrara Grey
HEX: #53d2db
RGB: 83, 210, 219
Viking Blue
COLOR
Primary Print Color Palette
The primary print colors for the Intelligent Bio Solutions brand are those found within the logo.
All Intelligent Bio Solutions brand colors are to be used exactly as represented in this brand manual. Shades or tones of these colors are not permitted for use.
Print-based projects use PMS codes.
PMS: 2755 PC
Midnight Blue
HEX: #FFFFFF
RGB: 255, 255, 255
Pure White
COLOR
Secondary Digital Color Palette
The secondary colors merge medical with tech, specifically shades that represent innovation, integrity, and intelligence. Shades or tones of these colors are not permitted for use. Secondary colors may be used as highlight or accent colors on print marketing material, business stationery and other printed collateral.
PMS: 299 C
Light Blue
PMS: 272 C
Moody Blue
PMS: Cool Grey 1C
Carrara Grey
PMS: 272 C
Viking Blue
TYPOGRAPHY
Montserrat
Montserrat is a sans-serif typeface that is even and geometric in design.
Aa
Montserrat Light
Montserrat Semi Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
TYPOGRAPHY
Applying Monsterrat
Title
Monsterrat Semi Bold | Sentence Case | 80pt
CHAPTER HEADING
Montserrat Light | All Caps | 200pt Tracking | 32pt
Heading
Montserrat Semi Bold | Sentence Case | 48pt
Body Text
Montserrat Light | Sentence Case | 24pt
secondary typeface
Arial
When Montserrat cannot be used, such as when sending emails, it should be substituted with Arial.
Aa
Arial
Arial Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Visual language
Graphical Angles
The primary graphical angle for Intelligent Bio Solutions is 45°. This is taken from the wedge cut in to the ‘I’ and ‘B’ on the logo.
Every time graphical angles are used, they should be led by the 45° angle, with additional angles surrounding.
Visual language
Mono Graphical Angles
The angles can be used in a mono version with a drop shadow. These are to be used as linking elements so that the brand flows but its not overpowering on all pages.
Drop shadow is only to be applied to the mono version of the graphical angles.
VISUAL LANGUAGE
Supporting Shapes
Studies in visual communication have shown that certain shapes carry specific associations in the human mind, making them effective tools for reinforcing a brand’s intended message to its target audience.
The Intelligent Bio Solutions brand shapes consist of hexagons, circles, and crosses. Their regularity suggests organization, efficiency, and structure. Circles and hexagons are mirrored within our living DNA molecules.
Visual language
Supporting Wave
The wave graphic is intended to add visual appeal across print and digital platforms. The wave’s shape is reminiscent of the human body, symbolizing Intelligent Bio Solutions’ human-focused mission and purpose.
VISUAL LANGUAGE
Imagery
Ideally, all imagery is to be shot and owned by Intelligent Bio Solutions. Color grading is to be applied to images, adding the corporate colors to shade and highlight.
Stock imagery should be carefully chosen to align with the topic at hand.
A BRAND FAMILY
Product Branding
We aim to design all product branding to integrate with the existing Intelligent Bio Solutions logo to form part of a larger growing brand family, ensuring it complements the overarching identity while maintaining distinctiveness and existing recognisability as a standalone brand.
The ‘molecule emblem’ is a unifying visual motif across all existing and potential future brands and products within the Intelligent Bio Solutions brand family.
PRODUCT BRANDING
Intelligent Fingerprinting
The Intelligent Fingerprinting brand follows the same rules as the parent brand: Intelligent Bio Solutions. The only differences are in its logo and the primary color scheme.
Intelligent Fingerprinting’s primary colors are white (#ffffff) and sky blue (#0180FF), and it uses the same color scheme as Intelligent Bio Solutions as its secondary color scheme.
