Who We Are
Our brand is our identity. It represents our values and purpose. Our brand is our DNA.
About
These guidelines serve as a practical guide for the proper use of the Intelligent Bio Solutions brand. The Intelligent Bio Solutions brand is a valuable asset that helps identify and establish Intelligent Bio Solutions among our stakeholders and the public. To maintain the integrity of the brand, its application must be consistent.
We leverage the power of technology to develop transformative, accurate solutions that improve the quality of life.
Our Mission
To redefine the approach to testing and deliver pain-free, accessible solutions that drive transformative change and improve the quality of life.
Our Vision
Healthcare that transcends barriers to access and provides value through innovation. A strengthened landscape in which all individuals have equal passage to simplified health and well-being solutions.
Our Values
Our guiding principles and fundamental beliefs.
Integrity
We do not waver from the ethics and values engrained in our culture.
Perserverance
We are determined and focused. We are wholly committed to our purpose and pursue it with grit.
Innovation
We create to drive transformation and lasting change.
Resourcefulness
We develop practical solutions using the skills of our people, their wisdom, and the assets available to us.
Agility
We embrace the learnings of our challenges. We adapt. We pivot. We respond.
Collaboration
We work together for a common purpose, always.
Our Voice
Brand Voice
Our brand voice is the way in which we communicate – the way we speak and write, what we say and how we say it. Guided by our values, mission, and vision, our brand voice is reflected consistently across all we do. Our tone and personality shape our communication style.
Our brand voice characteristics are professional, informed, and straightforward. We convey expertise and reliability while keeping communications accessible and direct.
Consistency in language builds trust. The more consistent we are, the better understood we are.
Overall Tone
Our tone is neutral and direct, allowing us to communicate essential information clearly and concisely. We prioritize active voice and precise grammar, avoiding slang, unnecessary wording, and complex industry jargon. This professional, respectful tone ensures clarity and accessibility, enabling Intelligent Bio Solutions to reach a broad audience and maintain a professional, reputable presence.
We adapt our tone as needed across different platforms to connect effectively with our audiences.
Personality
We are down to earth and clear. We are to the point on a human level.
Straightforward
The human characteristics that define our brand and to which our audience can relate.
Authentic
We are trustworthy and respectful. We are true to ourselves and our purpose.
Intelligent
We are innovative. We are informed. We value technical expertise and education.
Reliable
We are hard working and driven. We value success. We are dependable.
Active Voice
We write using the active voice. The active voice demonstrates confidence, and promotes clarity and precision in writing. Consequently, this builds trust. The active voice clearly identifies who is performing an action. Every sentence has a subject, a verb, and often an object.
Subject: the person, place or thing that is doing the action
Verb: the action or the thing that is being done
Object: the person, place or thing receiving the action
Active writing rule of thumb: S → V → O (Subject → acts → on object).
Examples
A: The Intelligent Fingerprinting Drug Screening System enhances workplace safety.
B: Workplace safety is enhanced with the Intelligent Fingerprinting Drug Screening System.
A: The system collects a sweat sample in under a minute, providing results in ten minutes.
B: A sweat sample is collected by the system in under a minute, with results provided in ten minutes.
Core Messaging
Redefining the approach to testing.
Pioneering pain-free solutions.
Simple. Painless. Affordable.
Accurate, accessible, transformative solutions.
Real-time, point-of-care testing.
Simplified health and well-being solutions.
Writing Tips
Keep it Simple
Explain difficult things in simple ways, strip the complexity back.
Use everyday terms, avoid jargon, legal terms, or acronyms (where possible).
Short, simple sentences are always better than long, complicated ones.
Structure and Subheadings
Structure information so it’s arranged into logical sections. Use subheadings to break content up into clearly defined sections.
Active Voice
Use active voice. Passive sentence structures make writing harder to understand.
Write Positively
Use positive language and avoid negative word choices.
Spelling
We use American spelling. Stick to Z instead of S – ize not ise.
Abbreviations and Acronyms
Try not to use internal abbreviations in external communications. Think about whether people will understand them and if there’s a more natural way to say it.
If you have to use an acronym that people might not be familiar with, always spell it out in the first instance and place the abbreviation in brackets.
Omit periods and spaces in common abbreviations except where this may cause confusion (e.g. if writing US in a line of capitals, the periods may be necessary to distinguish it from the word ‘us’, in this example using USA is preferable).
Omit periods in initials of organizations, political divisions and countries (CSIRO, UK, NSW).
Numbers
Small numbers ranging from one to ten should be spelled out. Larger numbers (i.e., above ten) are written as numerals.
Dates
Write dates as Month Day, Year (e.g., January 18, 2024)
The Ampersand (&)
Use ‘and’ within body text rather than the ampersand. The ampersand can be used in headlines and social media when you need to keep your headline/post as short as possible.
How To Reference
Referencing the Company
- When referencing the company to an external party (whether spoken or via text or email), please use the full company name: Intelligent Bio Solutions.
- In U.S. written communications (e.g., press releases and news articles), use the full company name, as registered in the USA: ‘Intelligent Bio Solutions Inc.’, defined as the “Company” or “INBS” thereafter.
- Intelligent Bio Solutions is a medical technology company not a biotechnology company or life sciences company.
Referencing Intelligent Fingerprinting
Intelligent Fingerprinting is a wholly owned subsidiary of Intelligent Bio Solutions.
Referencing our Drug Screening Technology
The Complete Solution
Describes the entire process, from initial on-site screening to confirmatory lab testing:
- ‘Intelligent Fingerprinting Drug Testing Solution‘ after that referenced as ‘Drug Testing Solution‘ or ‘The Solution’
The System
Includes the DSR-Plus Reader and Drug Screening Cartridge for conducting on-site tests:
- ‘Intelligent Fingerprinting Drug Screening System‘ after that referenced as ‘Drug Screening System‘ or The System’
The System Components
- ‘Intelligent Fingerprinting Drug Screening Cartridge‘ after that referenced as ‘Cartridge’ or ‘Drug Screening Cartridge’ (used for on-site screening)
- ‘Intelligent Fingerprinting DSR-Plus Reader‘ after that referenced as ‘Reader’ or ‘DSR-Plus Reader’ (used with the DSR-Plus Reader for initial screening)
- Intelligent Fingerprinting Collection Cartridge (used for back-to-lab confirmatory testing)
Referencing the technology/method
- ‘Fingerprint drug testing technology‘
- ‘Fingerprint drug testing‘
- ‘Fingerprint drug screening‘
Referencing the action
- ‘Drug screening test’ (refers to the initial on-site screening process performed with the Intelligent Fingerprinting Drug Screening System.)
Use of the word ‘impairment’
- The word impairment should not be used to make bold statements such as ‘the system screens for impairment at the time of testing’. Instead, try to use language such as ‘the system screens for potential impairment at the time of testing’.
- Try to use ‘fit for duty’ as a substitute for the word impairment. ‘The system targets if an employee is fit for duty at the time of testing’
Correct reference of drugs tested by the reader:
- Cannabis (THC), not Marijuana
- Opiates, not Opioids
- Cocaine
- Methamphetamine
Correct reference of the collection method:
- Fingerprint sweat
- Sweat from the fingertips
Referencing the Conformité Européene (CE) Mark:
- CE Mark or CE Marking (not CE Marked)